Your clients are Googling "how much is my parents' IHT bill" right now. They're not calling you first. They're finding a calculator, running the numbers themselves, getting scared — and then calling whoever built the calculator. That's the problem. Here's the opportunity: ↳ 67% of UK adults have no valid Will ↳ IHT receipts hit a record £7.5bn last year ↳ 92% of families research estate planning online before contacting anyone The professional who captures that online moment wins the instruction. I built a suite of 7 estate planning calculators specifically for this — IHT, care home costs, probate fees, Will age risk, LPA value and more. Now I'm licensing them to IFAs, solicitors, accountants and estate planners who want to be the ones clients find first. White-labelled. Your colours. Your lead capture. Your territory. Interested in a 30-day free trial? Drop a comment or DM me 👇

A married couple in England. House worth £700,000. Savings of £150,000. No trust structure. Standard mirror Wills written in 2009. Their children will pay £0 in IHT when the first dies. Then the survivor remarries. Now their children pay £170,000. This is why estate planning is never a one-time event. The Residence Nil Rate Band didn't exist before 2017. If your clients' Wills predate it — they're not using £350,000 of combined IHT relief they're entitled to. The legislation changes. Families change. Wills must keep up. If you work with clients who have parents in their 70s or 80s — when did you last ask them when the Will was written? That one question is worth a consultation. What's the oldest Will you've come across in your practice?

A care home in England costs on average £900 per week. That's £46,800 per year. A £400,000 home — once the surviving spouse moves in with their child — can be assessed as an asset after 12 weeks of care. £400,000 ÷ £46,800 = 8.5 years. That's how long it takes a home to disappear into care fees. With one conversation and the right trust structure, that home can be ring-fenced permanently. The conversation takes less than an hour. The trust costs less than £1,400. The home is worth £400,000. I've been embedding a Care Home Cost calculator on my website for months. It's the most-used tool I have. Families run the numbers. They see the timeline. They call. I'm now licensing this calculator — and 6 others — to estate planning professionals across England & Wales. IFAs: your clients are having this realisation without you. Solicitors: the Will writing firms are capturing these leads online. Estate planners: your practice needs a digital front door. DM me for a demo.

Trustpilot review from a client last month: "Friendly, approachable, very skilled man, full of knowledge, knew the answer to all questions. Made it easy to understand, learnt stuff I'd never even thought of." — Cathryn Ford ⭐⭐⭐⭐⭐ This is what happens when you remove the pressure and just educate. Cathryn didn't book because I hard-sold her. She booked because she used the IHT calculator on my website, saw her parents' exposure, and knew she needed to act. I showed up. I explained. She understood. She signed. The calculator did the heavy lifting before I even arrived. That's the model I'm now packaging for other professionals. If you're an IFA, solicitor, accountant or estate planning consultant — would you like your clients to arrive at your meetings already understanding why they need to act? That's what Integriti Systems does. 30-day free trial. No card. DM me.

Every IFA I speak to has the same conversation with clients: "You should really think about your estate planning." Client nods. Meeting moves on. Nothing happens. Here's why: The client doesn't feel the problem viscerally enough to act. What if — before that meeting — they'd already run an IHT calculator on your website? Seen that their parents' estate could face a £140,000 bill. Seen that a Will written before 2017 isn't using £350,000 of available relief. Seen that a Property Protection Trust could ring-fence the family home from care fees. They arrive at your meeting ready to act. Not ready to nod and forget. That's what I'm building for IFAs through Integriti Systems. A white-label calculator suite — IHT, care home costs, probate fees, LPA value — embedded on your website. Your brand. Your lead capture. Your postcode territory. Your clients. Licence from £79/month. Any IFAs in the comments who've struggled to get clients to prioritise estate planning? Tell me below — I'd love to hear how you handle it.

Private client solicitors: the Will writing firms are eating your lunch. I know — because I'm one of them. When a family searches "how much does a Will cost" or "inheritance tax calculator" — they land on specialist estate planning websites. Not your firm's home page. Those sites have: ✓ Instant answers ✓ Interactive calculators ✓ Clear pricing ✓ Online booking Your firm has a contact form and "call us to discuss your requirements." I'm not criticising — this is a technology gap, not a competence gap. Which is exactly why I built Integriti Systems. I'm licensing the entire digital infrastructure I use to generate self-referred appointments — calculators, AEO-optimised content, postcode lead capture, partner portal — as a white-label platform. Your brand. Your domain. Your clients. If you're a private client solicitor looking to recapture market share from the specialist Will writing sector — I'd genuinely love to show you what this looks like in practice. DM me for a 15-minute demo.

I'm an estate planning consultant. And I accidentally became a SaaS founder. Here's what happened: I noticed that the appointments I generated myself — through my own website — converted at a significantly higher rate than appointments generated by a call centre. The client arrived already educated. Already trusting me. Already convinced they needed to act. The difference? They'd used my IHT calculator. They'd seen their parents' exposure. They came to the meeting to solve a problem they'd already identified themselves. So I kept building. I added a care home cost calculator. A probate estimator. A Will age risk tool. An LPA value calculator. A professional RPN financial calculator. Then I registered a trademark: Integriti Systems. Classes 9, 35 and 42. Because what I'd built wasn't just a website. It was a repeatable lead generation system for estate planning professionals. Now I'm licensing it. The market: — 4,000+ estate planning consultants in the UK — 27,000+ IFAs — 10,000+ solicitor firms doing Will writing — 30,000+ accountancy firms with private client teams The product exists. The trademark is registered. The proof is in my own appointment book. More to come. Follow along if you're curious. What questions do you have about building a licensing model from a tool you built for yourself?

Accountants: you're reviewing your clients' tax position every year. You're telling them about their income tax. Their capital gains. Their corporation tax. Are you showing them their inheritance tax exposure? Because here's what most accountants don't realise: If your client is married, owns a home they intend to leave to children, and their combined estate exceeds £650,000 — they have an IHT issue. At £1M combined estate: £140,000 in avoidable IHT without the right Will structure. The Residence Nil Rate Band gives married couples up to £1M protected from IHT — but only if the Will is written correctly to claim it. A Will written before 2017 can't claim it. The legislation didn't exist. You have the numbers. You know who is exposed. The estate planning conversation is the most valuable 10 minutes you're not having. I've built an IHT calculator and a Will Age Risk tool that you can embed on your practice website. Clients run their own numbers. They come to you asking questions. That's how you open the estate planning conversation without feeling like you're selling. Curious? I'm licensing these tools from £79/month. What % of your clients do you think have an outdated Will?

I'm looking for 20 professionals to trial Integriti Systems for free. Here's what you get: ✅ 7 estate planning calculators on your website (IHT, Care Home, Probate, Will Age, LPA, Cost of Delay, Pro Financial) ✅ White-labelled to your brand and colours ✅ Lead capture — enquiries sent direct to you in real time ✅ 30 days completely free, no card required In return, I ask for: → Honest feedback at the end of 30 days → A testimonial if you find it useful Who is this for? → Estate planning consultants who want more self-gen appointments → IFAs who want to open the estate planning conversation digitally → Solicitors who want to compete with specialist Will writing firms online → Accountants who want to add estate planning as a practice area After the 30 days, it's £79/month. Cancel any time. I'm offering this to the first 20 people who comment "INTERESTED" below or DM me directly. Let's go 👇

The UK government collected £7.5 billion in inheritance tax last year. A record high. The nil rate band has been frozen at £325,000 since 2009. It stays frozen until at least 2030. Every year that passes, inflation pushes more ordinary families into the IHT net. In 2010, 1 in 20 estates paid IHT. By 2024, it's approaching 1 in 10. By 2030, analysts estimate 1 in 7. These are not wealthy families. These are families with a house, a pension and a lifetime of saving. And most of them have no idea they're exposed. The professionals who can show them — clearly, immediately, without a meeting — will win their trust and their instruction. That's the gap Integriti Systems fills. 7 estate planning calculators. White-labelled. Embedded on your website. Capturing leads while you sleep. Is your practice capturing the IHT planning opportunity in your client base?